Welcome back to our website, we hope you are all well, with the coronavirus currently about we thought that everyone would now be doing music more than ever with all their spare time, so, we’ve taken the time to create an accessible music marketing guide to help you reach your goals easier.
Lets begin!
#1. Get on social media...!
People spend roughly 24 hours per week the Internet. 33% of that online time is on social media. A lot of people right?
So why not use that to make your brand consistent on social media. Social media is a very important part of your marketing strategy.
And best thing about social media's is that they are free to use!
#2. ... Create A Cross Platform Network.
Why do people generalize hashtags as spam. Well did you know that your band can use them to bring fans together and create a super fun online community?
The amazing thing is that the right hashtags can push your music to the right people.
Irrelevant hashtags are always a killer!
#3. Play your new stuff on a radio show.
With not being able to play live shows right now, radio shows are an amazing way to get your music heard, because most people are at home listening, you can put a press kit together and send directly to radio stations and they most likely will get back to you with a deal and if not then keep trying.
And much like vinyl, great radio is never going to die. Maybe we're just in denial. Either way, local radio stations offer a way for your band to generate buzz and reach a captive audience that can (most likely) get something out of your music.
#4. Document your existence.
For some reason, we’re a little obsessed with the personal lives of the artists we like. Your most dedicated fans probably wonder what you eat for breakfast and which Netflix shows you love. A little creepy? Sure. Something you can build on? Definitely
Blogs are also a really good way to get your music heard and your story read and there's loads of them out there for all kinds of genres.
But if you’re not a wordsmith, vlogging is another amazing option. It allows you to give fans the behind-the-scenes content they want and opens the door for finding new listeners.
#5. Include your fans in the process.
They maybe interested in weird stuff like your dietary habits and entertainment preferences. But, the connections your fans feel with your brand and with your music go a lot deeper than that. they want to help you succeed. An email newsletter is an excellent way to incorporate them into certain processes: naming songs, creating album covers, writing liner notes, etc.
You have to give them an incentive to support, Maybe you reward the first 100 people who download your newest single by adding them to the news list. Or maybe you want to talk about your live performances or including your fans in the album release process is certain to keep them engaged.
#6. Make an awesome music video.
Nearly one-third of all Internet users watch videos on YouTube. Over half a billion people watch Facebook videos every day as well. Creating amazing music videos is a good way to grab people's attention and introduce them to your music.
Plus, people love to share videos too.
The best part: you don’t need a huge budget to make a great music video, we've seen the simplest videos go viral.
#7. Reach out to blogs and music writers.
Like we mentioned before, blogs are one of the best ways to get your music to the relevant people in your genre.
you should email bloggers and magazine writers and ask them to review your latest material.
Plus, if the writers are kind enough to link to your website, those blog posts you’ve been writing will rank higher in Google results.
#8. ...or write your own reviews.
Your time way be taken up by other musical related activities and you probably don’t have the time to hold down a full-time staff writer gig.
But, making the time to write occasional guest reviews for music magazines could give you some great exposure. If there’s an EP or album you feel qualified to review, reach out and give the fellow musician a review. Directing music readers to your streaming profiles is the obvious benefit.
And working as a freelance writer allows you to develop relationships with the editors who decide what gets reviewed. This boosts your chances of getting your music reviewed and generating serious buzz with new releases.
#9. Feature your music on your website
Your website is your home for your music, and having a website allows you to have to many different features and so many different customization options.
If you bury your songs under a “Music” tab, you’re forcing the people who visit your site to click at least once to find your material. That sounds like nothing, but it makes a huge difference. Regardless of which streaming platforms you’re on, Bandcamp, SoundCloud and Spotify. Make sure to embed your newest music on your homepage.
#10. Take your time.
Take your time and build up a library of amazing songs that could fill three albums. Keep the momentum going while you gradually release songs and let the hype build.
Music isn't an overnight thing and it takes time to do amazing things, but with hard work and patience you can definitely do great things.
We hope these tips find you well!
Let us know which ones your using with a comment below.
Stay safe
GloryGang Records Media Department
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